Browsing English Literature & Linguistics by Author "Liginlal, Divakaran"
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Metaphorical expressions in E-commerce: A study of arabic language websites
Liginlal, Divakaran; AHMAD, RIZWAN; Meeds, Robert; Gopinath, Preetha ( Taylor and Francis Inc. , 2017 , Article)This study examines the use of metaphors in Arabic language e-commerce websites and shows that metaphorical language plays an important role in enhancing the effectiveness of websites and e-commerce businesses in general. ...