Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...

The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...

In sociolinguistics, Urdu and Hindi are considered to be textbook examples of digraphia—a linguistic situation in which varieties of the same language are written in different scripts. Urdu has traditionally been written ...

Abstract Aiming at suggesting ways whereby the sociolinguistic paradigm can benefit from the analysis of chick lit, this paper explores the ways through which the social class of “elegant poverty” is stylistically constructed ...

The current study investigates variation in production of VOT in voiceless stops in Qatari Arabic. In line with Labov’s Cascade model, longer VOT in this dialect might be viewed as a new variable developing in the metropolitan ...