Search
Now showing items 1-3 of 3
Sociolinguistic insights into chick lit: Constructing the social class of elegant poverty
(
Elsevier
, 2017 , Article)
Abstract Aiming at suggesting ways whereby the sociolinguistic paradigm can benefit from the analysis of chick lit, this paper explores the ways through which the social class of “elegant poverty” is stylistically constructed ...
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...
Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...