Browsing Academic by Author "Tiamiyu, Tosin"
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Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia
( Emerald , 2020 , Article)Purpose: Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. ... -
To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
( Emerald Publishing Limited , 2020 , Article)Purpose: The demand for Airbnb is at a peak in Malaysia with 137% of yearly growth. As such, it is indeed important to understand what makes tourists to switch to Airbnb. However, little has been known about this issue in ...