Browsing Academic by Author "Baabdullah, Abdullah"
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Artificial intelligence-based public healthcare systems: G2G knowledge-based exchange to enhance the decision-making process
Omar A., Nasseef; Baabdullah, Abdullah M.; Alalwan, Ali Abdallah; Lal, Banita; Dwivedi, Yogesh K. ( Elsevier , 2021 , Article)With the rapid evolution of data over the last few years, many new technologies have arisen with artificial intelligent (AI) technologies at the top. Artificial intelligence (AI), with its infinite power, holds the potential ... -
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Raed, Algharabat; Rana, Nripendra P.; Alalwan, Ali Abdallah; Baabdullah, Abdullah; Gupta, Ashish ( Elsevier , 2020 , Article)The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ...