تصفح Academic حسب الموضوع "Affirmative action"
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Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
( Emerald Publishing , 2011 , Article)Purpose: Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many ...