تصفح Academic حسب الموضوع "Brand personality"
السجلات المعروضة 1 -- 2 من 2
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The Impact of Services Brand Personality on Consumer Brand Relationship Quality
( Routledge , 2016 , Article)This article investigates service brand personality's role as a driver of brand relationship quality. A research model links brand personality to four indicators of relationship quality: brand credibility, self-congruity, ... -
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
( Routledge , 2021 , Article)This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ...