تصفح Academic حسب الموضوع "Cultural values"
السجلات المعروضة 1 -- 2 من 2
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How advertisers can target Arab E-consumers more effectively: A framework for localizing digital advertising and marketing content to Arab E-consumers
( World Advertising Research Center , 2019 , Article)The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature. The current study enriches the advertising ... -
Mapping and interpreting a decision-making framework for the implicit managerial theory in the Arab Gulf States: The case of Qatar
( SAGE Publications Ltd , 2015 , Article)This article developed an empirical design to examine the direct effects of four dimensions of the strategic decision-making process (SDMP) on the organizational innovation in the context of cultural value characteristics ...