تصفح Academic حسب الموضوع "cultural values"
السجلات المعروضة 1 -- 2 من 2
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Localizing to Arabic consumers: Insights from print advertising
( Routledge , 2018 , Article)This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural ... -
Urban Regeneration in Qatar: A Comprehensive Planning Strategy for the Transport Oriented Development (TOD) of Al-Waab
( Henry Stewart Publications , 2017 , Article)Since the 1970s the State of Qatar has witnessed a radical transformation from fishing and pearling to an oil based economy. The nation is also developing a multifaceted economy. This vision has encouraged Qatar to ...