Browsing Academic by Subject "B2B"
Now showing items 1-4 of 4
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The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ... -
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
(2023 , Article)Environmental concerns are becoming ever more urgent in the agendas of governments, executives, marketing scholars, and other stakeholders around the world. While the academic field has made several calls to understand the ... -
SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices
( Elsevier , 2021 , Article)Development of small and medium enterprises (SMEs) is a key approach to achieving economic growth in the Middle East and successful adoption of technology is vital for SMEs' success and continuity. Artificial intelligence ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...