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University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
(
Springer Nature
, 2019 , Book chapter)
Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ...
Service Ethnocentrism: A Conceptual Model (An Abstract)
(
Springer Nature
, 2017 , Book chapter)
The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ...
Carbon nanotubes: Applications in cancer therapy and drug delivery research
(
Elsevier
, 2018 , Book chapter)
Carbon nanotubes (CNTs) are novel nanocarrier systems that have a wide range of applications in science, engineering, and, the environment. Owing to the possible functionalization of CNTs (i.e., surface-engineering of the ...
Concerns and Challenges in Pharmacy Education: Mind the Gaps
(
Elsevier
, 2018 , Book chapter)
Pharmacy college is the primary setting where students could and should take advantage of the opportunity to develop their personal and professional attributes. It is also the place that will assist students in shaping ...
Patient Counseling and Education: Models and Methods in Pharmacy Practice
(
Elsevier
, 2019 , Book chapter)
Patient counseling and education in pharmacy practice is essential to develop the role of pharmacist within the healthcare system. As such, pharmacists largely depend on communication with patients to fulfill their mission ...
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
(
Springer Nature
, 2016 , Book chapter)
Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ...
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
(
Springer Nature
, 2017 , Book chapter)
The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ...
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
(
Springer Nature
, 2016 , Book chapter)
How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ...
Forward osmosis feasibility and potential future application for desalination
(
Elsevier
, 2018 , Book chapter)
Forward Osmosis has been intensively investigated for seawater desalination in the past decade. However, the application of technology is still limited apart from a number of pilot and small commercial plants. Initially, ...
Silk as a reinforcement in polymer matrix composites
(2015 , Book chapter)
Natural fibers perform well as reinforcement materials in polymer matrix composites and provide ecological and environmental advantages. Both plant- and animal-based natural fibers have been studied for their mechanical ...