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Now showing items 331-340 of 342
DESIGN, SYNTHESIS AND BIOLOGICAL EVALUATION OF NOVEL CHALCONE ANALOGS AS POTENTIAL THERAPEUTIC AGENTS FOR CASTRATION RESISTANT PROSTATE CANCER
(2021 , Master Thesis)
Prostate cancer (PCa) is the second most frequently diagnosed malignancy, as well as a leading cause of cancer-related mortality in men globally. Despite the initial response to hormonal targeted therapy, the majority of ...
A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(2021 , Master Thesis)
This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ...
Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality
(2020 , Master Thesis)
Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ...
INTEGRATING TECHNOLOGY IN PREPARATORY STUDENTS' WRITING IN THE SCHOOLS OF QATAR: EFL TEACHERS' KNOWLEDGE, PRACTICES AND CHALLENGES
(2021 , Master Thesis)
Competency in English writing skills is essential for academic and professional success. However, learning to write entails explicit and intensive instruction particularly in the EFL context. In view of the recent technology ...
TEACHER SELF- EFFICACY IN EMERGENCY ONLINE TEACHING - A CASE OF QATARI GOVERNMENTAL SCHOOLS
(2021 , Master Thesis)
This study investigates primary school teachers' self-efficacy beliefs in online teaching during the pandemic. It also intends to highlight if there are significant differences in the level of self-efficacy according to ...
The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market
(2020 , Master Thesis)
With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ...
PERCEPTIONS OF UNDERGRADUATE STUDENTS, LECTURERS, AND LAB ASSISTANTS TOWARDS THE USE OF ONLINE LABORATORY IN SCIENCE EDUCATION DURING COVID-19 PANDEMIC
(2021 , Master Thesis)
The current study investigates the perceptions towards online science laboratory approach in Qatar. It aims to shed the light on the undergraduate students', lecturers' and lab assistants' perceptions towards online science ...
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(2021 , Master Thesis)
Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ...
EFL TEACHERS' KNOWLEDGE AND BELIEFS ABOUT PHONOLOGICAL AWARENESS AND PHONICS IN READING INSTRUCTION FOR EARLY GRADERS IN QATARI GOVERNMENT SCHOOLS
(2021 , Master Thesis)
This study aimed at exploring the knowledge of EFL female teachers possess regarding phonological awareness and phonics. Also, the study investigates teachers' beliefs about the use of phonics in reading instruction for ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...