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Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
(
Springer
, 2018 , Conference Paper)
Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...
Factors influencing G-SMS adoption by Jordanian citizens
(
IEEE
, 2017 , Conference Paper)
© 2016 IEEE. Governments utilized mobile technologies and wireless infrastructure to facilitate the provision of governmental services. The success of such initiative depends on citizens' adoption, which is influenced by ...