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Adapting the UTAUT2 Model for Social Commerce Context
(
IGI Global
, 2022 , Article)
Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of COVID-19. The simplicity of the unified theory of acceptance and use of technology (UTAUT) and ...
Factors influencing trust in social commerce: the case of Qatar
(
Inderscience Publishers
, 2022 , Article)
The global spread of social media platforms, along with the technology acceptance, has contributed significantly in accelerating the birth of social commerce, which is one of the most prominent advancements of e-commerce. ...