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    “THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES” 

    ALMAADEED, KUMMAM MOHAMMED (2018 , Professional Masters Project)
    There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...

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    Author
      ALMAADEED, KUMMAM MOHAMMED (1)
    Type
    • Professional Masters Project (1)
    Subject
      Brand Attitude (1) Influencers (1) Instagram (1) Marketing (1) ... View More
    Publication Date
      2018 (1)
    Accessioned Date
      2019 (1)
    Has File(s)
      Yes (1)

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