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“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”
(2018 , Professional Masters Project)
There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...
Determinants of the Individuals' Intention to Use the IoT Smart Home Technology in Qatar
(2018 , Professional Masters Project)
This study develops a research model for the main determinants that affect the potential customers’ intention to use the Internet of Things (IoT) - Smart Home Technology in Qatar. This study proposes and validates a research ...