تصفح 2020 - Volume 23 - Issue 1 حسب الموضوع "Positive Word-of-Mouth"
السجلات المعروضة 1 -- 1 من 1
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CUSTOMER RELATIONSHIPS IN BANKING: DOES RELATIONSHIP STRENGTH INFLUENCE RELATIONSHIP QUALITY AND OUTCOMES?
( Qatar University Press , 2021 , Article)This study investigates how customer-bank relationship strength dimensions, reflected by relationship length, depth and width, influence the associations between customer-perceived relationship quality and relational ...