عرض بسيط للتسجيلة

المؤلفHossain, Mokter
المؤلفLevänen, Jarkko
المؤلفWierenga, Marleen
تاريخ الإتاحة2022-01-10T07:42:02Z
تاريخ النشر2021-02
اسم المنشورManagement and Organization Review
المعرّفhttp://dx.doi.org/10.1017/mor.2020.53
الاقتباسHossain, M., Levänen, J., & Wierenga, M. (2021). Pursuing Frugal Innovation for Sustainability at the Grassroots Level. Management and Organization Review, 17(2), 374-381. doi:10.1017/mor.2020.53
معرّف المصادر الموحدhttp://hdl.handle.net/10576/25636
الملخصFirms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.
اللغةen
الناشرCambridge University Press
الموضوعbusiness model
entrepreneurship
frugal innovation
grassroots innovation
العنوانPursuing Frugal Innovation for Sustainability at the Grassroots Level
النوعArticle
الصفحات374-381
dc.accessType Open Access


الملفات في هذه التسجيلة

Thumbnail

هذه التسجيلة تظهر في المجموعات التالية

عرض بسيط للتسجيلة