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AuthorHossain, Mokter
AuthorLevänen, Jarkko
AuthorWierenga, Marleen
Available date2022-01-10T07:42:02Z
Publication Date2021-02
Publication NameManagement and Organization Review
Identifierhttp://dx.doi.org/10.1017/mor.2020.53
CitationHossain, M., Levänen, J., & Wierenga, M. (2021). Pursuing Frugal Innovation for Sustainability at the Grassroots Level. Management and Organization Review, 17(2), 374-381. doi:10.1017/mor.2020.53
URIhttp://hdl.handle.net/10576/25636
AbstractFirms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.
Languageen
PublisherCambridge University Press
Subjectbusiness model
entrepreneurship
frugal innovation
grassroots innovation
TitlePursuing Frugal Innovation for Sustainability at the Grassroots Level
TypeArticle
Pagination374-381
dc.accessType Open Access


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