Management & Marketing
Recent Submissions
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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Food imports for food security in a high import-dependent economy: The impact of political instability
( International Forum of Management Scholars , 2019 , Article)We assess the impact of political instability in food exporting countries on food imports in a wealthy Gulf Arab state with heavy reliance on food imports for its food security. First, large amounts of Qatar's food imports ...