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College of Business and Economics
Science in Marketing
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College of Business and Economics
Science in Marketing
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Brand Advocacy (1)
Brand Credibility (1)
collaborating brand (1)
collecting and hoarding possessions (1)
consumer behavior (1)
credibility (1)
Digital Experience Stimulus-Organism-Response Theory, Social Learning Theory (1)
identification (1)
Message Lexical Concreteness (1)
parasocial interaction (1)
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