Browsing Faculty Contributions by Author "Chunsheng Zhu"
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Discovering influential users in micro-blog marketing with influence maximization mechanism
Fei Hao; Chen, Min; Chunsheng Zhu; Guizani, Mohsen (2012 , Conference Paper)Micro-blog marketing has become a main business model for social networks nowadays. On social networking sites (e.g., Twitter), micro-blog marketing enables the advertisers to put ads to attract customers to buy their ...