تصفح Faculty Contributions حسب الموضوع "Consumer-brand relationship quality"
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Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
( Palgrave Macmillan , 2023 , Article)The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ...