تصفح Faculty Contributions حسب الموضوع "EWOM"
السجلات المعروضة 1 -- 2 من 2
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Assessing customers' attitude towards online apparel shopping: A three-way interaction model
( Elsevier , 2023 , Article)This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ... -
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
( Emerald , 2020 , Article)Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic ...