Browsing Faculty Contributions by Subject "Entrepreneurial orientation"
Now showing items 1-3 of 3
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The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
( Elsevier , 2020 , Article)Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential ... -
Supplier-initiated ingredient/component branding
( Emerald , 2020 , Article)Purpose: This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and ... -
The impact of total quality management and entrepreneurial orientation on organizational performance
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose One of the primary goals of this study was to examine the joint effect of entrepreneurial orientation and Total Quality Management on the organizational performance. Design/methodology/approach To examine the ...