Browsing Faculty Contributions by Subject "consumer behaviour"
Now showing items 1-3 of 3
-
Consumers' Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework
( Sage Publications India Pvt. Ltd , 2015 , Article)The aim of this study is to analyze the influencing factors on consumers' repurchase intention towards a brand of a mobile phone. The theory of reasoned action has been used in this study to measure consumer repurchase ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
The relationship between religiosity and consumer behaviour among Arab, Turkish, and Indonesian students: testing an 8th century A.D. measure of Islamic religiosity
( Inderscience , 2016 , Article)This study was motivated by the inability to compare the results of the various measurements of Muslim consumers' religiosity. The measurement scales used therein lacked uniformity and their outcomes could not be compared. ...