تصفح Faculty Contributions حسب الموضوع "Consumer behavior"
السجلات المعروضة 1 -- 5 من 5
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Customer relationship building: The role of brand attractiveness and consumer-brand identification
( Elsevier B.V. , 2016 , Article)Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates ... -
The impact of destination images on tourists’ decision making: A technological exploratory study using fMRI
( Emerald Publishing , 2015 , Article)Purpose – The purpose of this paper is to explore the influence of destination images on tourists’ behavioral intention to select a destination for their next vacation. Most of previous studies investigated this relationship ... -
An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
( Emerald Publishing , 2015 , Article)Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ... -
Towards model-based management of database fragmentation
( USENIX Association , 2013 , Conference Paper)The performance of a database can significantly deteriorate due to the fragmentation of data/index files. Manual database defragmentation and performance optimization remain time consuming and even infeasible as it requires ...