تصفح Faculty Contributions حسب الموضوع "Consumer-brand relationships"
السجلات المعروضة 1 -- 1 من 1
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"Fight or flight": coping responses to brand hate
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to investigate the interplay between brand and consumer personalities in shaping brand hate and its consequences. More specifically, it investigates the relationship between fallacious character ...