Browsing Faculty Contributions by Subject "Drug promotion"
Now showing items 1-3 of 3
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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ... -
Evaluation of pharmaceutical industry - Sponsored educational events attended by physicians in Pakistan
(2012 , Article)The objectives of this study were to identify and document various medical educational events attended by physicians in Pakistan. A cross-sectional study using a structured questionnaire was undertaken with a representative ... -
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
(2013 , Article)Background: Recently, the relationship between healthcare professionals and pharmaceutical companies has been given considerable attention worldwide and has been criticised with the companies being blamed for corrupting ...