Browsing Faculty Contributions by Subject "augmented reality"

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Augmented Reality in Surgical Navigation: A Review of Evaluation and Validation Metrics

Malhotra, S.; Halabi, O.; Dakua, S.P.; Padhan, J.; Paul, S.; Palliyali, W.... more authors ... less authors ( MDPI , 2023 , Article)
Pre-operative imaging has been used earlier to guide traditional surgical navigation systems. There has been a lot of effort in the last decade to integrate augmented reality into the operating room to help surgeons ...
Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen... more authors ... less authors ( Wiley-Blackwell , 2022 , Article)
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...