Browsing Faculty Contributions by Subject "extended reality"

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Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen... more authors ... less authors ( Wiley-Blackwell , 2022 , Article)
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...
Pathway to Prosocial AI-XR Metaverses: A Synergy of Technical and Regulatory Approaches

Tabassum, Aliya; Elmahjub, Ezieddin; Qadir, Junaid ( IEEE , 2023 , Conference Paper)
AI-XR metaverses leverage artificial intelligence (AI) and extended reality (XR) technology to create immersive environments that replicate and enhance the real world. The transformative impact of the metaverse as an ...