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Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...
الميديا الجديدة وتداعياتها على منظومة القيم الوطنية الجزائرية : دراسة حول بناء الأمن الفكري وتلافي تهديدات الغزو الثقافي
(
مخبر الدراسات الأنثروبولوجية والمشكلات الاجتماعية - كلية العلوم الانسانية والاجتماعية - جامعة محمد بوضياف، المسيلة
, 2021 , Book chapter)
ظل المجتمع الجزائري طيلة عقود من الزمن بنخبه وعلمائه باحثا عن الحلول الفعالة التي من شأنها تحصين الفكر المتشبع بالقيم الوطنية والثقافة الأصيلة والاستمرار في تغذيته وتربيته على القيم الأخلاقية التي تجمع بيئته الكثيفة والمتنوعة ...
Taxane anticancer formulations: challenges and achievements
(
Academic Press
, 2020 , Book chapter)
Taxanes represent a prominent anticancer family. Paclitaxel and docetaxel are the most well-known taxanes owing to their activity against many types of cancers. The poor solubility of taxanes in water is a major obstacle ...
Characterization of cochleate nanoparticles for delivery of the anti-asthma drug beclomethasone dipropionate
(
Academic Press
, 2020 , Book chapter)
Cochleates are an exciting new class of nanocarriers derived from multilamellar liposomes. They have a “cigerette like” structures in which the phospholipid bilayers are joined together by calcium ion bridges making them ...
Regulation of NKG2D by RKIP: Implications on NK-mediated cytotoxicity and cytokine production
(
Elsevier
, 2021 , Book chapter)
RKIP (Raf kinase inhibitory protein) is a metastatic suppressor and a chemo-immuno-sensitizer. The deficiency or loss of RKIP has been linked with different cancer types, resulting in the activation of the MAPK pathway, ...
Carbon nanotubes drug delivery system for cancer treatment
(
Academic Press
, 2020 , Book chapter)
There has been a predominant interest in using nanotechnology for drug delivery applications, especially for cite-specific targeting. Recently, interest in the potential of carbon nanotubes (CNT) to deliver bio-molecules ...
Socio-historical multilingualism and language policies in Dubai
(
Routledge
, 2020 , Book chapter)
The aim of this chapter is to provide an overview of the sociolinguistic research which has been and is currently being conducted in Dubai, and has been published in the English language. After providing a discussion of ...
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...
دور التخطيط التربوي وتأثيره على النظام التعليمي (النموذج الجزائري) دراسة سوسيولوجية
(
مركز اليقظة البيداغوجية: جامعة محمد بوضياف المسيلة
, 2021 , Book chapter)
إن النظام التربوي في الجزائر بعدة مراحل أدت إلى بلورة فكرة إيديولوجية مفادها الانفتاح على العالم، نقصد العولمة التي لم تترك مجالا إلا وقد وضعت بصمتها فيه حيث تعرضت المدرسة الجزائرية إلى العديد من المحاولات التغريبية ومحاولة ...
"Know Thyself”: Racial Discrimination before the International Court of Justice – Recent Jurisprudential Developments
(
Brill - Nijhoff
, 2021 , Book chapter)
Being the oldest United Nations human rights treaty and enjoying widespread participation, the
International Convention on the Elimination of All Forms of Racial Discrimination (“CERD” or the
“Convention”) was adopted ...