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Now showing items 11-20 of 25
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
(
Emerald
, 2019 , Article)
Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ...
Evolution of trust in hawala networks - business relationships analysis from inception to maturity
(
Emerald Publishing
, 2023 , Article)
Purpose: Trust within hawala networks (HN) (a type of deeply embedded informal value transfer network) has been associated with minimal bureaucracy, relationship versatility and low operational costs. In the absence of ...
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
Building trust in multi-stakeholder collaborations for new product development in the digital transformation era
(
Emerald Group Holdings Ltd.
, 2021 , Article)
Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). ...
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
(
Springer Nature
, 2023 , Book chapter)
With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ...
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
(
Emerald Publishing
, 2021 , Article)
Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ...
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
(
Springer
, 2020 , Book chapter)
Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ...
Analyzing informal value transfer networks through the lens of social exchanges
(
Emerald Publishing
, 2021 , Article)
Purpose: This study aims to focus on how informal value transfer networks, Hawala business in particular, used social exchanges in their business dealings. More specifically, the conducted research looked into how social ...
A framework for antecedents of trust in social commerce
(
Inderscience Publishers
, 2018 , Article)
Trust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number ...
An examination of factors that influence the number of information security policy violations in Qatari organizations
(
Emerald Group Publishing Ltd.
, 2015 , Article)
Purpose: This paper aims to investigate factors that impact the number of information security policy violations in Qatari organizations and to examine the moderating effect of Hofstede's cultural dimensions on the ...