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Can IT industry merger and acquisition effect on brand equity of their product/services? A case study from Qatar
(
Medwell Journals
, 2019 , Article)
A combination of assets and liabilities when associated to a brand which provides additional value to the specific product and/or service is brand equity. Branding is used as a means to arrive at a conclusion and decision ...
Online banking: A comparative study of Chinese and Saudi customers perceptions of service quality
(
ARRAY Development (Canada) Inc.
, 2016 , Article)
Level of service quality (SQ) provided by an organization creates and develops company competitive advantage for it in the market place. The increasing technological service facilitators (e-services) create a new platform ...