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Effectiveness of social media sentiment analysis tools with the support of emoticon/emoji
(2019 , Conference Paper)
Organizations are increasingly interested in using microblogging platforms, such as Twitter, to get rapid feedback in several domains using sentiment analysis algorithms to rate, for example, whether a target audience is ...
Violators versus non-violators of information security measures in organizations-A study of distinguishing factors
(
Taylor and Francis Inc.
, 2019 , Article)
The present study analyzes the elements that differentiate violators from non-violators of information security measures. Various elements are derived from established theories and models such as general deterrence theory, ...
Can IT industry merger and acquisition effect on brand equity of their product/services? A case study from Qatar
(
Medwell Journals
, 2019 , Article)
A combination of assets and liabilities when associated to a brand which provides additional value to the specific product and/or service is brand equity. Branding is used as a means to arrive at a conclusion and decision ...
Luxury Brands and Corporate Social Responsibility: A Perspective on Consumers' Preferences
(2016 , Article)
The recent growth trends of globalization has witnessed prominent growth in luxury brand sales over the recent years. However, the dramatically changing economic environment also leads to hardship for luxury brand companies ...
Big data analytics: does organizational factor matters impact technology acceptance?
(
SpringerOpen
, 2017 , Article)
Ever since the emergence of big data concept, researchers have started applying the concept to various fields and tried to assess the level of acceptance of it with renown models like technology acceptance model (TAM) and ...