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I buy green products, do you...?'': The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
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Emerald Group Publishing Ltd.
, 2019 , Article)
Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate ...
Antecedents of green purchase behavior of cosmetics products: An empirical investigation among Malaysian consumers
(
Emerald Group Publishing Ltd.
, 2019 , Article)
Purpose: There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets. Considering this, the study aims to shed ...