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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)
Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ...
Yemeni banking system: Critical issues and future recommended strategies
(2012 , Article)
In the current changing and challenging business environment, banks have been gaining an increasing importance in paving the way for the development processes in any country.Banks, however, bridge the gap between individuals ...