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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)
Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ...
Influences on interactions between physicians in the public and private sectors and medical representatives in Yemen
(
Blackwell Publishing Ltd
, 2020 , Article)
Objective
This study aims to assess the relative importance of attitude and subjective norms as well as physicians' characteristics and practice-setting factors in predicting the outcome of physicians' interactions with ...
Perceptions of Yemeni physicians about sources of drug information and factors predicting their choices
(
Open Science Publishers LLP
, 2021 , Article)
High-quality information is a necessary prerequisite for an optimum prescribing decision that enhances patient healthcare outcomes. Therefore, the purpose of this study was to identify the main sources of information used ...