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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)
Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ...
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
(2013 , Article)
Background: Recently, the relationship between healthcare professionals and pharmaceutical companies has been given considerable attention worldwide and has been criticised with the companies being blamed for corrupting ...