Browsing Student Thesis & Dissertations by Subject "UTAUT Model"
Now showing items 1-1 of 1
-
THE INFLUENCE OF SOCIAL MEDIA ON CONSUMERS PURCHASE DECISION: THE CASE OF QATAR
(2024 , Professional Masters Project)The consumer journey is highly influenced by social media as more people spent a significant portion of their time online. The increased understanding of how consumers make decisions has been widely studied and codified ...