Search
Now showing items 1-3 of 3
THE ROLE OF TWITTER HASHTAGS IN GULF STATES
(Gulf Studies, 2016 , Master Thesis)
Traditional and state-controlled media in the Arabian Gulf have always been censored and controlled. Therefore, social media, such as Twitter, have replaced the traditional media and the way media is handled. Twitter has ...
DID I SEE IT BEFORE? RETRIEVING PREVIOUSLY CHECKED CLAIMS OVER TWITTER
(Computing, 2022 , Master Thesis)
With the proliferation of fake news in the last few years, especially during COVID-
19, combating the spread of misinformation has become a social and political urgent
need. Fact-checkers and journalists need to identify ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...