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Now showing items 221-224 of 224
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(Marketing, 2021 , Master Thesis)
Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ...
EFL TEACHERS' KNOWLEDGE AND BELIEFS ABOUT PHONOLOGICAL AWARENESS AND PHONICS IN READING INSTRUCTION FOR EARLY GRADERS IN QATARI GOVERNMENT SCHOOLS
(Curriculum and Instruction, 2021 , Master Thesis)
This study aimed at exploring the knowledge of EFL female teachers possess regarding phonological awareness and phonics. Also, the study investigates teachers' beliefs about the use of phonics in reading instruction for ...
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...
Women’s Representation in The Core Curriculum Courses of The History of Qatar and Islamic Culture at Qatar University
(Gulf Studies, 2021 , Master Thesis)
Women and education are two major focal areas in Qatar’s development agenda. In 2008, Qatari Emir Sheikh Hamad Bin Khalifa Al-Thani launched the Qatar National Vision 2030, which foregrounded gender equality and the ability ...