عرض بسيط للتسجيلة

المؤلفMande, Mande Ande
المؤلفMustapha, Lambe Kayode
المؤلفOmar, Bahiyah
المؤلفMustapha, Maryam Lasisi
المؤلفAhmed, Ismail Sheikh Yusuf
تاريخ الإتاحة2022-09-08T08:48:45Z
تاريخ النشر2022-06-15
اسم المنشورRomanian Journal of Communication and Public Relations
المعرّفhttp://dx.doi.org/10.21018/rjcpr.2022.1.335
الاقتباسMande, M., Mustapha, L., Omar, B., Mustapha, M., & Ahmed, I. (2022). Social Media Content Preferences and Political Participation among Nigerian Youths. Romanian Journal Of Communication And Public Relations, 24(1), 7-23. doi:10.21018/rjcpr.2022.1.335
الرقم المعياري الدولي للكتاب14548100
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85135262855&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/33784
الملخصThis study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian north-ern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.
اللغةen
الموضوعnews preference
Nigerian youths
political efficacy
political participation
social media
العنوانSocial Media Content Preferences and Political Participation among Nigerian Youths
النوعArticle
الصفحات7-23
رقم العدد1
رقم المجلد24
ESSN2344-5440
dc.accessType Open Access


الملفات في هذه التسجيلة

Thumbnail

هذه التسجيلة تظهر في المجموعات التالية

عرض بسيط للتسجيلة