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AuthorMande, Mande Ande
AuthorMustapha, Lambe Kayode
AuthorOmar, Bahiyah
AuthorMustapha, Maryam Lasisi
AuthorAhmed, Ismail Sheikh Yusuf
Available date2022-09-08T08:48:45Z
Publication Date2022-06-15
Publication NameRomanian Journal of Communication and Public Relations
Identifierhttp://dx.doi.org/10.21018/rjcpr.2022.1.335
CitationMande, M., Mustapha, L., Omar, B., Mustapha, M., & Ahmed, I. (2022). Social Media Content Preferences and Political Participation among Nigerian Youths. Romanian Journal Of Communication And Public Relations, 24(1), 7-23. doi:10.21018/rjcpr.2022.1.335
ISSN14548100
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85135262855&origin=inward
URIhttp://hdl.handle.net/10576/33784
AbstractThis study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian north-ern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.
Languageen
Subjectnews preference
Nigerian youths
political efficacy
political participation
social media
TitleSocial Media Content Preferences and Political Participation among Nigerian Youths
TypeArticle
Pagination7-23
Issue Number1
Volume Number24
ESSN2344-5440
dc.accessType Open Access


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