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Business legacy planning for mega events: The case of the 2022 World Cup in Qatar
(
Elsevier
, 2016 , Article)
This study aimed to explore the processes of business networking which lays the foundation for business legacy outcomes initiated by the award of a mega event in a region. Building on the work of Spilling (1996) on mega ...
Qatar World Cup 2022: Awareness of the event and its impact on destination and country character perceptions in the US tourism market
(
Cognizant Communication Corporation
, 2016 , Article)
This study examined how awareness levels of hosting the 2022 World Cup in Qatar changed perceptions of Qatar's destination image, country character, and neighboring destinations' images. Data were collected through Amazon ...