تصفح Center for Entrepreneurship and Organizational Excellence حسب المؤلف "Kaurbf, Puneet"
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What determines a positive attitude towards natural food products? An expectancy theory approach.
Talwar, Shalini; Kaurbf, Puneet; Kumar, Sushant; Hossaind, Mokter; Dhir, Amandeep ( Elsevier , 2021 , Article)Natural food products are becoming increasingly popular worldwide due to their health and environmental benefits. However, these products' increasing anecdotal popularity has not translated into their widespread adoption; ...