Browsing Center for Entrepreneurship and Organizational Excellence by Author "Kohtamäki, Marko"

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    • Recovering the divide: A review of the big data analytics—strategy relationship 

      Yassine, Talaoui; Kohtamäki, Marko; Ranta, Mikko; Paroutis, Sotirios ( Elsevier , 2023 , Article)
      Research on big data analytics has been burgeoning in recent decades, yet its relationship with strategy continues to be overlooked. This paper reviews how big data analytics and strategy are portrayed across 228 articles, ...