تصفح Center for Entrepreneurship and Organizational Excellence حسب الموضوع "emerging markets"
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Frugal innovation: Antecedents, mediators, and consequences
( John Wiley & Sons Ltd. , 2022 , Article)Frugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and ...