تصفح Center for Entrepreneurship and Organizational Excellence حسب الموضوع "Effectuation"
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Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
( Emerald Publishing , 2023 , Article)Purpose: Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' ...