تصفح College of Business and Economics حسب المؤلف "Misra, Madhvendra"
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Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep; Goundar, Sam ( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ... -
Role of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics
Yadav, Jitendra; Yadav, Avikshit; Misra, Madhvendra; Zhou, Jianlong; Rana, Nripendra P. ( Association for Information Systems (AIS) , 2023 , Article)Social networking sites provide a new means of communication for disseminating cutting-edge agricultural technologies. These are unmediated interaction channels that enable a user to communicate their experience with ...